#ProductWeekly Creating new sample features to change the world.
Let’s start with Apple Music and Social Events
To preface: Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing playlists. It has an estimated 70-80 MM users at current. Let’s add some social spice.
You get ready for a drive with your friends to JFK for a flight to Miami; you connect your iPhone to Carplay, turn on your favorite playlist, and you pick your friends up. You and your 3 travel buddies are on the move with Donda by Kanye West blaring in the background. One friend says, “Pass the aux, put this one on next!” The other wants you to put on CLB by Drake, the third wants to listen to the new Doja Cat. Alright alright let’s pass the phone around…Or not.
Introducing the new Apple Music iQueue. Throw Apple Music up on your phone, tap the find friends icon, and an airdrop will commence to everyone in your immediate area to jump on the queue. Add songs, add some new ones to your library, and most importantly, SEAMLESSLY connect with your friends and loved ones around you to enjoy music, together.
Now when you’re throwing a house party, a dinner party, a road trip, or a fun time at the beach, you can connect with your friends around you and enjoy the music you all love together. Want to keep in touch? Maintain a group playlist, create an iMessage Group chat where the blue bubbles can lead to more, in-person hangouts, or get onto a new podcast together.
Is it just the customer experience? What else can you do with this feature?
Opening up a new way to acquire, maintain, and grow your connectivity with Apple’s customers is massive. Better coverage of your customer base, a deeper integration, growing rev’s, more Apple.
Firstly, you can now connect and integrate “friends” together throughout the full Apple suite; Apple Music, iMessage, Facetime, Podcasts, and others. Meet someone at the beach that jumped on your iQueue? Feel free to share your contact with your newly made friends. This creates a better view of the Apple Customer to the Apple enterprise and opens new customer segments.
Secondly, Apple can now learn more about you and your friend’s taste in music, improving their customer insights and AI/ML models. Trend shifts, track momentum, so much more.
Thirdly, with many more to go, this provides a new way to cross-sell your customers. With new user groups, tailored offers can be applied and delivered to segments that are into a certain artist, genre, or event type. A group of 4 friends country lovers using iQueue get a cool tailored offer to head to Stagecoach or the CMA Music Festival. A party house get a discount to the Electric Zoo festival, and some die-hard Kanye fans get invited to join Kanye at the next Apple Music Presents event.
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